How To Develop Your Company Message Box

Leadership Workshop (9 of 12) - Communicate in 12-D

Leading at Light Speed is a new leadership book by Eric Douglas detailing the 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization. Workplace Communication is such a big deal to us we dedicated all of Chapter 8 entirely to that subject..

First, we need to understand what are core message is. What is the message that we wish to convey to people regardless of type of audience?. We can think of communication by the term “message box”.You will have one to three key messages that will contain the power and drive of you communication. If you’ve digested the earlier chapters in this book, then you know where to look first: at your purpose, core values and vision. The heart of your message should be the impacts and outcomes that you are trying to achieve.

For example, if you want to calm a worried customer let your message Box clearly show that the highest priority is still the “customers and employee’ safety”.” If someone asks you what you’re doing to deal with financial setbacks, the first thing out of your mouth should be “our highest priority is our customers’ and employees’ safety.The Message Box can and should be the base of all the communication. It will be hard to stay in the box. It can sometimes be very repetitive and stifling to ones creativity. But, in the terms of consistency and trust building, the effort is well worth it.

Remember that your message box should contain 1-3 simple messages. These principles are something that everyone in the a for mentioned group should be made aware of. Your message should be able to speak to all kinds of people, not simply one target audience. People will always hear different messages, but over time they’ll come to realize how much opportunity your company really offers. If the communications are driven by your company’s purpose, core values, and visions; people cannot but help to notice the level of commitment and integrity.

For example, the message box for a company that specializes in analyzing key indicators of future performance of publicly traded companies might be: “Our vision is to be a world leader in helping investors to realize long-term yields on their investments. We are guided in everything we do, by our core values of innovation and integrity..And although it may not look that way from the start, it can be that simple.

Take this free work survey to see if your organization practices the 10 Quantum Leaps of high-performing organizations.

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