New Logos Will Always Be Met With Opposition
If you only look at the reaction expressed in the local newspaper, one would be led to believe that the recent logo change at the university was the greatest mistake of all time. As a representative of a marketing communications company, I have some experience developing logos, and therefore can draw on my background, to come to the conclusion that the assumption that the school made a mistake, is false, and additionally, the newspaper was negligent of several elements that are associated with logo design and the identity of a university. You will find that further information on logo design contest is on that site.
In retrospect, the university expresses regret in not obtaining student recommendations about the new logo design, and the university decided not to release the graphics standards, in order to update the university seal and logo, according to reports. However, aside from these minor breaches of etiquette the university has not really done anything wrong, whereas your coverage insinuates them guilty of some heinous crime.
Another thing that should be taken into consideration is the practice of standardizing a single logo that should be used together with the university seal. Many businesses forget the importance of standardizing their logo marks and write up clear and distinct rules for the way that they will be used in order to avoid problems with recognition and public awareness that can be caused by logo confusion.
Since the university had previously languished with a fractured public image, it was a good move to solidify the graphical identity. Logo design may seem simple, but it is actually a very length and arduous process for a large institution. The logo must represent all that the university does, and this often ranges from rigorous academics to intramural sports, so there is a wide range to be covered. As someone that has been a party to many heated boardroom exchanges about re-branding, I assure you that tempers often flair when thinking about change. You can get the best logo competitions information by visiting this website.
Most people were most concerned with the fact that the university paid $20,000 to have the logo designed, but that is nothing compared to the costs of printing and things that the logo will be a part of for a long time to come. There are reasons behind the fact that whenever a new logo is adopted by an institution, there are people who will become upset.
People generally do not embrace change easily, and this is even more true when it involves symbols that people have an emotional investment in. Another reason is because people can use the change as a reason to bring up other things they dislike about the institution. In addition to this, anyone who has ever taken an art class seems to think that they are qualified to criticize a logo which a design team likely has been researching and adjusting for years.
It is going to take some time to get used to a new logo. When a university has gone well over a century with a clear standard only for the seal and a vast array of both logo marks that are unofficial and familiar typefaces, it is naive to expect a quick solution. There are those business folks who still make use of unofficial, altered, or outdated company logos, in spite of the threat of the boss becoming angry. The point of this is that the companies can fire people for insubordination, but they also have a problem with change. We can not place the blame on the administration for the unauthorized logos continuing to be used.
Even though the university should have included some of the students’ opinions in the design, in their defense it would have been impossible to make everyone (students, staff, alumni, residents) happy with the end results of the final product.
Logos should aim to be familiarly expressive, unique, and easily understandable when different types and electronic media are used to display it. Not only that, but they should also contain a consistent identity program and need a standards manual. I believe that the new logo fits each one of these requirements, or will do so before long. It’s undoubtedly superior to having the disjointed graphic identity that existed previously.
« Juegos Trabajo Trabajar | Networking - Successful Social Network Marketing In The Off-Line World | Home | Working Out What You Should Sell »